Cookie Policy
Last updated: 14 August 2026
1. What are cookies
Cookies are small text files stored on your device (computer, phone, tablet) when you visit a website. They allow the site to "remember" your actions and preferences (such as language, consent, session) over a period of time, so you don't have to re-enter them whenever you browse between pages or return to the site.
2. Cookie categories we use
| Category | Purpose | Examples | Consent |
|---|---|---|---|
| Essential | Enable basic site functionality: navigation, secure areas, cookie consent preference | liga_cookie_consent (stores your choice), liga-ga-loaded (GA4 load control) | No consent required (legitimate interest / strictly necessary) |
| Analytics | Help us understand how visitors use the site (pages viewed, dwell time, source, device) to improve experience | Google Analytics 4 (GA4): _ga, _ga_* | Requires explicit consent ("Accept" button in banner) |
| Advertising / Marketing | Campaign conversion measurement (Google Ads, Meta Ads) and potential ad personalisation | Google Ads _gcl_*, Meta _fbp, _fbc — not currently implemented | Requires explicit consent (not active without acceptance) |
3. Google Analytics (GA4) and Consent Mode v2
We use Google Analytics 4 (GA4) with Consent Mode v2:
- By default, no analytics cookies are set —
analytics_storage: 'denied' - If you click "Accept": GA4 loads,
analytics_storage: 'granted',_gacookies are set (anonymised IP) - If you click "Reject": GA4 does not load; we send a
deniedsignal to Google — no cookies, no personal data, only anonymous aggregated counts - Your choice is stored in
localStorage(keyliga_cookie_consent) until you revoke it
4. Third-party cookies
Currently, the only third party that may set cookies (with consent) is Google (Analytics). We do not use Meta, TikTok, LinkedIn or other advertising pixels at this time. If we implement Google Ads or Meta Ads for conversion measurement in the future, they will only activate after separate explicit consent.
5. How to manage or delete cookies
- Site banner: reload the page in private/incognito mode to see the banner again and change your choice
- Browser settings: you can block, delete or be alerted to cookies in Chrome, Firefox, Safari, Edge preferences
- Opt-out tools: Google Analytics Opt-out Browser Add-on
Note: if you disable essential cookies, parts of the site may not work correctly (e.g., the consent banner reappears on every visit).
6. Cookie duration
liga_cookie_consent: persistent (until manual removal)liga-ga-loaded: persistent (until manual removal)- GA4 cookies (
_ga,_ga_*): 14 months (GA4 default)
7. Contact
Questions about this policy or your data: comercial@tvnetvoz.pt